Okanagan Rail Trail
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  • Trip Planning

    Full Trail

    Learn More
    • Nature Excursion

      Learn More
    • History & Culture

      Learn More
    • Urban Experience

      Learn More
    • Trail Etiquette

      Learn More
    • Travel By Season

      Learn More
  • News & Events
    • Recent News
    • Upcoming Events
  • About The Trail
    • History and Values
    • Frequently Asked Questions
    • Okanagan Rail Trail Project Partners
  • Friends of The Trail
    • Kilometre Zero Fundraising
    • Friends of Okanagan Rail Trail
    • Trail Volunteers
  • Donate Now

New Trail Branding

25 Mar

March 2019.

The visual icon you have been used to seeing for the trail fundraising campaign was designed by Kevin O’Brien of Kalavida Surf. Thank you Kevin for the use of the logo for a few years. With the trail now in a new phase, a formal visual identity program and amenity logo has been developed by CREW Marketing Partners in Kelowna. The colour scheme reflects the colours along the trail, and colours from logos of each of the owner jurisdictions along the trail.

The Okanagan Rail Trail logo encapsulates the many benefits and experiences the trail has to offer its users and communities. The containing shape is an ‘O’ representing the Okanagan as well as an oval train track. The graphic elements combine in a cohesive way to signify the connection of communities, environment, history, heritage, and future of the Okanagan Rail Trail.

Heritage & History

The logo design is inspired by traditional Syilx pictographs. Kilowna (grizzly) claws are representative of the traditional Syilx name for the Kelowna area. Rail way ties represent the history of railway that visually transforms in to the trail. These two elements work in unison and signify the partnership and transformation of the Railway to the Okanagan Rail Trail.

Connection & Future

The trail winds through the mountains/valley, serving as a conduit for recreation, commuting and connecting communities. The trail leads the eye through the environment and in to the sunny horizon, signifying a positive and bright future.

Environment

Mountains / Valley, Wildlife, Trees, Lakes, Beach, Sky, Sun

    Recent Posts

    • Vernon Rotary Clubs Support Trail
    • Donation provides funding for completion of three interpretive sites
    • North Okanagan section of rail trail to reopen in time for Thanksgiving weekend
    • Nature Restored at Head of Okanagan Rail Trail
    • ORT Celebrates Second Anniversary!

Recent News

Vernon Rotary Clubs Support Trail

Thank you to Vernon Rotary Clubs for working together to raise over $7400...
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Donation provides funding for completion of three interpretive sites

Enhancing the trail user’s experience by restoring and improving areas along the trail...
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‘Sunflower’ Fundraising Campaign for Kilometre Zero Gateway

Please donate to help create the northern gateway to the Okanagan Rail Trail.
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Kalamalka Erosion Repair and Protection Work Completed

The erosion mitigation and repair work that began in February along the Kalamalka...
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Stewardship Starts Here

As with other cherished community parks and greenways, volunteer groups are coming together...
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Washroom Construction at Kickwillie/West Kal Entrance

July 2020 Washroom construction over the next several months means that parking will...
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