Okanagan Rail Trail
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  • Trip Planning

    Full Trail

    Learn More
    • Nature Excursion

      Learn More
    • History & Culture

      Learn More
    • Urban Experience

      Learn More
    • Trail Etiquette

      Learn More
    • Travel By Season

      Learn More
  • News & Events
    • Recent News
    • Upcoming Events
  • About The Trail
    • Interpretive Sites
    • History and Values
    • Frequently Asked Questions
    • Okanagan Rail Trail Project Partners
  • Friends of The Trail
    • About Friends of Okanagan Rail Trail
    • Volunteer with FORT
    • Donate to Trail Improvements
    • Thank you Donors
  • Donate Now

New Trail Branding

25 Mar

March 2019.

The visual icon you have been used to seeing for the trail fundraising campaign was designed by Kevin O’Brien of Kalavida Surf. Thank you Kevin for the use of the logo for a few years. With the trail now in a new phase, a formal visual identity program and amenity logo has been developed by CREW Marketing Partners in Kelowna. The colour scheme reflects the colours along the trail, and colours from logos of each of the owner jurisdictions along the trail.

The Okanagan Rail Trail logo encapsulates the many benefits and experiences the trail has to offer its users and communities. The containing shape is an ‘O’ representing the Okanagan as well as an oval train track. The graphic elements combine in a cohesive way to signify the connection of communities, environment, history, heritage, and future of the Okanagan Rail Trail.

Heritage & History

The logo design is inspired by traditional Syilx pictographs. Kilowna (grizzly) claws are representative of the traditional Syilx name for the Kelowna area. Rail way ties represent the history of railway that visually transforms in to the trail. These two elements work in unison and signify the partnership and transformation of the Railway to the Okanagan Rail Trail.

Connection & Future

The trail winds through the mountains/valley, serving as a conduit for recreation, commuting and connecting communities. The trail leads the eye through the environment and in to the sunny horizon, signifying a positive and bright future.

Environment

Mountains / Valley, Wildlife, Trees, Lakes, Beach, Sky, Sun

    • Updates Regarding the Closed Section
    • Km0 – Road of the Okanagans
    • Itinerary: A Day in Oyama
    • Closed Section Update
    • Update, Coldstream Rail Trail Station

Recent News

Updates Regarding the Closed Section

We continue to wait patiently for updates on the closed section of the...
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Km0 – Road of the Okanagans

We’re so excited to share some of the newest photos of the Gateway...
READ MORE

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